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Getting Your Employees on Board with Your Social Media Policy

Posted by on 12:01 pm in Business, Online Marketing | 0 comments

Getting Your Employees on Board with Your Social Media Policy

It’s not just the marketing staff who can reach out to customers these days: any one of your employees may have a Facebook account, a blog or a presence on various sites out there. Depending on your employees, that can be a very good thing or a very bad thing. The Problem with Social Media Policies It’s very tempting to create draconian policies prohibiting your employees from using social media, or at least telling them never to mention your company’s name online. But it’s essentially impossible to enforce such rules. Even attempting to ban the use of social networks while at work is tough in the era of smartphones. If you’re serious about having and enforcing such policies, you have to be prepared to stare at every one of your employees every hour of the day in order to be sure that they’re following the rules. It’s not a practical situation. The alternative is creating a social media policy that your employees are on board with, that they feel that they can live with and that satisfies you as well. Such an approach can also give you the opportunity to talk to any employees that might be interested in working on social media initiatives within your company. Putting Together Your Social Media Policy The first step to a good social media policy is to find out how your employees already use sites like Facebook and Twitter. A survey of your employees can be a good starting point, along with an online search for their names. When you have a clear picture of what your team is already doing, you’re in a better position to identify what you do need to discuss with them and perhaps even spot where they can help you. From there, you should consider what your own social media needs are. If you need employees to monitor social media accounts or look for online commentary about your company, that needs to be a key topic for your policy: rather than listing out the things that your employees shouldn’t do, go from a positive approach and discuss the goals you’re hoping to accomplish. You will likely find that there are at least some behaviours that you need to describe as not fitting the image you want to establish for the organization as a whole. Including such problem areas in your policy is a start, as long as you’re specific enough that employees don’t feel like they’re being faced with a long list of ‘can’ and ‘cannot.’ Teach Your Social Media Policy Don’t just send out a memo to your employees, telling them the company’s new policies on social media. Train them so that they can handle those policies. The more training you can provide, the less likely you are to have problems — or even need policies. An employee who knows that you want to use Twitter to seek out and address problems is more valuable than an employee who you have to monitor on Twitter on a regular basis, after all. Image by Flickr user Stacy Lynn...

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5 Ways to Spot a Social Media Trend You Can Safely Ignore

Posted by on 9:36 am in Online Marketing, Uncategorized | 0 comments

5 Ways to Spot a Social Media Trend You Can Safely Ignore

Everyone is excited about the power and influence of social media. Technology has facilitated a way for people to conduct real-time conversations from across the room and across the globe. Social media represents the opportunity for you to spread the word about your business to a huge and interested audience with ease and at your convenience at a relatively low cost. Social media is an advertising dream come true — when, that is, it’s used intelligently and responsibly. Like all technology, social media is constantly evolving. And true human nature, people often become excited and overzealous at the prospect of using technology to connect with an even larger audience. It seems there’s a new social media site or trend coming down the pike every day. Some may enable you to connect more effectively with your audience, while others are merely gimmicks that will ultimately waste your time and that of your social media community. How do you know which trends are worth your time and effort to investigate further and which you can safely ignore? Here are some ways to help you filter out which to heed and which to let slide by: Stay true to your social media strategy. (You do have a social media strategy, right?) While it needn’t be a comprehensive plan, you should have a basic idea of why you're participating in social media, how you communicate with your community, what you hope to gain from it and some way to measure those elements. Staying true to your strategy represents integrity on your company’s part. Look for legitimate value to you and to your community before jumping on any new social media bandwagons. Beware of unrealistic hype. Listen with a critical ear to claims of incredible results and dazzling statistics. What are the trend’s proponents really measuring? Is that a metric that means something concrete for your social media campaign — or is it just an attempt at making something meaningless seem significant? Evaluate its potential for “spam” factor. Whether a new trend is effective or not, you don’t want to be guilty of spamming your community. Your social media fans do not appreciate hearing from you too often or you being too self-promotional. Remember, social media is about give and take within the community, so don’t let anyone convince you that more is necessarily better. Consider motive of those who are promoting it. Think not only about what’s in a social media trend for you — but about what may be in it for its promoters? Is there a chance that they are disguising an attempt to drive traffic to themselves as a beneficial trend for you? Consider your community. People appreciate consistency. They don’t want to jump through needless hoops, download programs or visit other sites just to connect with you. Your community is no doubt connected to you for the value you provide and not for your cutting edge tactics. Avoid any trend that will alienate, confuse or frustrate your loyal followers. While it’s important to remain agile and current with your social media efforts, it’s of equal importance to avoid seeming flighty by jumping on every new trend. The wisdom is in knowing the difference between a substantial, useful, social media tactic and one that becomes a popular trend because it’s...

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Sales Research

Posted by on 9:45 am in Social Media Promotions | 0 comments

Sales Research

If you are a direct sales representative (AVON, Arbonne, etc.) or agent (insurance, real estate, etc.), please fill out the questions below. If we get 500 responses by June 20th, we will raffle off an iPad mini. So share this link with your friends: http://bit.ly/16OgUrk PRODUCT OVERVIEW Please read before answering the questions below. We are in the process of developing a new web-based social media application that would allow companies with representatives/agents to provide messages to their agents, which the agents can then post to their personal social media profiles, making social media easier for the agents, helping them make more...

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Minakem Website Design

Posted by on 5:59 pm in Web Design | 0 comments

Minakem Website Design

Minakem, with a long history of providing superior service and innovation, is at the core a manufacturer of fine chemicals, pharmaceutical intermediates and active pharmaceutical ingredients (APIs). Today, the largest pharmaceutical and biopharmaceutical companies depend on Minakem’s strong technology platform to manufacture high-profile proprietary compounds as well as develop innovative processes to add significant value within your supply chain. The Minakem website was built using a content management system, allowing Minakem to edit a majority of the content on the website, including adding, editing and deleting products in the various product categories. The website also features a homepage slider that the client can update with the latest news and...

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Armakleen Website Design

Posted by on 5:39 pm in Web Design | 0 comments

Armakleen Website Design

The ArmaKleen Company is a joint venture between two of the leading companies in commercial and industrial parts cleaning: Church & Dwight, makers of Arm & Hammer® brand products and Safety-Kleen Systems, the premier provider of parts cleaning and environmental solutions. With more and more companies actively looking for ways to protect their workers, meet environmental regulations and preserve the planet, ArmaKleen™ aqueous cleaners offer the ideal solution: a versatile, proven product line that is both earth-friendly and more economical. The website includes custom functionality including an Aqueous Calculator that allows customers and potential customers to see how much money they can save by utilizing ArmaKleen...

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Armex Website Design

Posted by on 5:30 pm in Web Design | 0 comments

Armex Website Design

ARMEX® Blast Media, manufactured by Church & Dwight Co., Inc. makers of ARM & HAMMER® products, is the leading baking soda-based abrasive in the industry today. It is used worldwide to salvage properties from the devastation of flood and fire, excellent for general clean up, mold remediation and fire and soot damage, with the added benefit of baking soda’s deodorizing capabilities, ARMEX is a cost-effective and environmentally-superior process for cleaning a variety of surfaces including steel, aluminum, masonry, wood, glass, and more. The website includes a custom developed rep lookup and lead distribution system that allows the client to easily track and distribute leads to the appropriate parties. In addition, the site features several case studies, making it a valuable resource to professionals in the areas of restoration and...

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Molecular Imaging

Posted by on 5:16 pm in Portfolio | 0 comments

Molecular Imaging

Molecular Imaging, Inc. specializes in providing preclinical multi-modality in vivo imaging services to the pharmaceutical, diagnostics and medical devices industries. Imaging experts work hand-in-hand with discovery and disease experts to design and execute studies for maximum decision-making value. A wealth of experience in pharmacology, disease models, and imaging allows them to provide superior quality and timeliness using the most relevant animal models and imaging technologies. WalkerTek has been engaged with updating and maintaing the existing Drupal infrastructure as well as working with Molecular Imaging to develop online marketing strategies, including the management of strategic pay-per-click...

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Better-Bath Website Design

Posted by on 5:02 pm in Web Design | 0 comments

Better-Bath Website Design

Better Sleep, Inc. was started in 1951 by William Mills Emery in the basement of his home as a retirement business. From 1951 to 1954 Better Sleep manufactured and shipped Blanket Supports from William Mills home in New Providence NJ. The Blanket Support was an item designed to elevate the blankets off your feet while you were sleeping, giving you the freedom to toss and turn without tangling your feet in the blankets. It was innovative products such as the Blanket Support that started the company and that same kind of product innovation continues today with every item they design. Sleep products gave way to bath products and the development of Better-Bath.com. An online store that allows you to easily purchase bathroom organization items such as shower caddies and safety products like bath mats. The e-commerce website handles all transactions securely and allows Better Sleep to fulfill orders out of their wharehouse in central NJ. If you're looking to update your bathroom, check out...

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Lipo Website Design

Posted by on 4:53 pm in Web Design | 0 comments

Lipo Website Design

Lipo Chemicals is the personal care unit of Vantage Specialty Chemicals, offering a wide array of specialty, basic, and naturally derived ingredient solutions to marketers of formulated skin and hair care products. Their website was developed in a Content Management System that allows Lipo Chemicals to manage all the content on the site. It also includes a password protected user section that allows members to access special formulations and resources. The registration system allows Lipo to control access and maintain control of everything on the...

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Halocarbon Website Design

Posted by on 4:35 pm in Web Design | 0 comments

Halocarbon Website Design

Halocarbon Products is one of the world's leading producers of specialty fluorochemicals. Halocarbon's products include aliphatic fluorochemicals for pharmaceutical and agricultural chemical manufacturing, inhalation anesthetics for the human and veterinary markets, inert lubricants and other specialty products. Halocarbon is headquartered in River Edge, New Jersey, and its state-of-the-art manufacturing plant is in North Augusta, South Carolina, USA. The website was developed with custom PHP programming as well as a WordPress blog that allows Halocarbon to maintain sections of the website. We also provide Search Engine Optimization services which has helped to consistently increase traffic to the site year over...

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