DIGITAL MARKETING OVERVIEW
Digital marketing is a broad term that includes any online marketing efforts. Typically, it includes Search Engine Advertising (Google Ads), Search Engine Optimization (SEO), Display Advertising (banners), Video Advertising, Social Media Advertising, and Mobile Advertising.
Each of these categories includes a lot of different capabilities, which can be utilized to develop a comprehensive digital marketing campaign. Most of the time, we prioritize campaigns for our clients in the following way:
- Search Engine Advertising
- Social Media Advertising
- Search Engine Optimization
- Video Advertising
- Email Marketing
- Display Advertising
- Mobile Advertising
Of course, everything depends on the goals we have established with our clients.
For a more in-depth description of the various digital marketing tactics, download our Guide to Digital Marketing for B2B.