There are a lot of people out there with at least a little knowledge of how to get a website up and running. Many can do it on the cheap — and if you’re family, they may even do it for the incredibly low price of free.
They may be able to hook you up with a free website on some shared service, cobble together a template and copy your brochure onto an online platform. But what you’ve got, despite low prices and possibly the fact that your ‘web designer’ can keep it all in the family, is not the website that can help your business grow online.
There are exceptions, of course, to the suggestion that you shouldn’t use a family member to do the design for your website: you may have some real gems in your family. But the typical situation is that if you stick within your personal circle, you’re going to face a lot of constraints. You have to bring your new website down to the level that you know that they can complete. That can start all sorts of problems, because not everyone knows how to set up hosting, how to do a website that isn’t based entirely on templates, how to get traffic to your website and so on.
The simple truth is that few of us would choose a relative to build the actual store that our business sits in. We’d be in much better shape and have a better chance of growing our businesses if we go to professional architects and contractors. The same is true for our websites. There are web designers that specialize in building sites that make it easier for you to sell your services or products online.
If family ties aren’t enough to help you choose a web designer, what is? Choosing one on the basis of experience building sites in your industry can be one of the best strategies available. Review a designer’s portfolio and actually visit the websites he’s built: Do they work well? Do they look professional? Would you trust that company?
You should also compare estimates, between professional web designers, rather than between a pro and a family friend who happens to know a little HTML. Comparing apples to oranges may, in this case, only get you worms. Rather, comparing numbers between professionals can help you get an idea of not only what your website is worth, but what you may need to pay for in the future, like hosting. Most professional designers are also willing to sit down with you and run through the numbers, explaining the value you’re getting.
It’s tempting to try to keep your business’ costs to minimum. Turning to a relative who claims that he can get you a website for free is definitely more appealing than cutting a big check to a web design company. But what you get for your money is a very different story.