Web hosts provide the ‘space’ where your website lives on the Internet. Making wise hosting choices will ensure your visitors have a pleasant and productive experience on your website.
Let’s explore the factors that comprise web hosting, what your particular website requires to run optimally and what services are available to help you make the most prudent choice for your customers and for your bottom line.
The first question is, “What does your site need?” There’s a continuum of what websites ‘do’ — from being a static, informational page to providing a full-blown e-commerce experience. Here are some terms with which you should be familiar when assessing your specific hosting needs:3
With those factors in mind, you can make an informed decision concerning the server (hugely powerful computer). You’ll choose among:
Shared server: Your website is one of perhaps thousands running on a single server. Because you share resources with those other sites, the possibility exists that resources your site requires could be periodically distributed to meet the needs of other sites, temporarily affecting your site’s performance. If your site’s requirements are minimal, however, this won’t be a cause for concern and makes this the ideal — and least costly — choice for most businesses.
Other website hosting considerations include:
Reliability: While all hosting services promise a high degree of uptime, it’s more important to some businesses than others. If your company will suffer with even minor and infrequent variations in reliability, host with a provider who offers a Service Level Agreement (SLA), which is a contract that defines and guarantees the level of reliability you can expect. SLAs come with hefty price tags which are only worth it if your business will suffer should your site go down.
Security: It’s important to learn the procedure a host has in place to safeguard the information you’ve stored on their equipment. “Redundancy” is a term that refers to the backup measures a host will implement to prevent data loss.
This is a page to show how the Google translate widget works on a website. Google no longer provides new access to Google Translate for websites. They prefer you utilize the chrome translation function.
If you’re thinking about using the Google Translate widget, you can implement it by going to the Google Translate page, clicking on Translate Website at the bottom of the page, set up a site, and add some code to your website. It will then take all the text on your website and update it to the language the user selects.
Use the code below to add the widget to your website:
Machine translation is only about 70% accurate, so if you need to make sure your content is translated exactly as you want, then you are better off doing it manually and implementing a system that allows you to maintain it as easily as possible. Also, keep in mind that Google Translate doesn’t do images, so any images with text will still have the original text in them (notice the language on the books doesn’t change when you select a different language).
Google Translate is a good tool if you need some quick translations, but we don’t recommend it as a solution for everyone.
The features your website offers will determine how much professional assistance you’ll require to create your presence on the Internet. Even if your website is entirely a leave-it-to-the-experts job, you’ll want to have a basic understanding of the terms used in web design.
As Web developers, we often throw around terms in meetings that our clients may or may not know. Terms like themes, CSS, SEO and a bunch of others.
Here’s a primer on some of the jargon associated with designing a website so you’ll be in-the-know when the acronyms start flying about:
CMS (Content Management System) — Your designer may choose to use a program called a CMS to create your website. WordPress and Drupal are two popular CMSs. They include the interface in which text, photos and the other content that comprises your website are entered. When created in a CMS, oftentimes, you can update your site’s content on your own without needing to hire a designer every time you change a price or add a photo. However, the CMS systems need to be maintained so they stay up to date and don’t get hacked.
Theme — Often this word is used in relation to a website’s design, or overall presentation. A website’s theme is its appearance, including the number of columns, location of particular features that appear on the page and the look of any graphical elements. The design, or theme, is the foundation upon which the look of the site is built.
Many platforms on which websites are built, like, WordPress or Drupal, use the theme to keep the design of the site consistent. While the client can change the content on the site (the text, images, posts, etc.) typically, updating the theme requires more technical knowledge.
CSS (Cascading Style Sheet) — This is the technical term for the computer code that creates the ‘style’ of your website. In other words, CSS dictates how all the elements of the site’s appearance will be displayed, such as:
so that whenever these elements appear, they are consistently displayed site-wide. The CSS also controls how your site displays on various screen sizes, for example if your site is responsive, it will display differently on a mobile device with a smaller screen size.
Browser – This is the program on your computer or mobile device that you use to view websites. Internet Explorer (IE), Safari, Chrome, and Firefox are all browsers. There are also different versions of each browser, for example IE 8, 9, or 10.
SEO (Search Engine Optimization) — Search engines are the means by which Internet searches are conducted. SEO includes measures you take when developing your site (including proper keyword insertion and search engine-friendly site development tactics) to make the content on your website more likely to come up in Internet searches. Optimized content ranks higher in search results – and is therefore more easily found by interested people.
A basic understanding of web design jargon will help you feel like you speak the language as you tackle creating your website on your own or consult with a designer.
When you’re already paying for rent, advertising, and every other expense that goes along with running a business, the thought of paying for all the bells and whistles that go along with having a website can seem painful. But a website is a necessity for businesses both large and small. What’s a business owner to do?
There are ways that you can minimize the costs that go along with building and maintaining a website, while still getting the results you want — more clients, more sales, and more awareness of your business.
You don’t need to become a web expert to make sure you get the most out of your website and there are some options that make the ongoing costs of maintaining a website much lower than in the past.