Social Media is the production, consumption and exchange of information through online interactions and platforms. It supports the distribution of information, transforming people from content consumers to content producers.
What does this mean to marketers? It means there is a whole channel of opportunity. Opportunities to find out what customers are saying. Opportunities to listen to your customers. Opportunities to interact with potential customers and forge new relationships.
Social Media can be scary for a lot of companies to venture into, however, it doesn't have to be. Taking a look at your organization and mapping out a Social Media marketing plan will help to ensure that you can stay active with your efforts and not overwhelm yourself with a lot of extra work.
What does social media look like? It can be a lot of different things...
- Social Networks
- Online Video
- Presentations and Document Sharing
- Photo Sharing
Contact us today to learn how Social Media can be used to your advantage.