Research allows us to analyze and determine the correct path for the development of a Web site or the creation of an entire campaign. From detailed site reviews to specification development to top-line competitive research, we constantly use the resources at our disposal to ensure your marketing will be on track.

Specification Development

Specification development is the creation of a document outlining the requirements for a project. We develop specifications for all of our major projects to ensure that the project we are building is exactly what the client requires. We have also worked to develop specs for projects that would allow a company to get comparative bids for a project, helping to ensure that all bids are based on the same requirements.
Sample: Prudential (case study)

Web Site Analysis

Reviewing an existing site to make sure that it complies with specific requirements or addresses a specific audience properly.
Sample: Star Micronics

Usability Analysis

The usability of a Web site is often more important than the visual design. A prime example is Google. A simple functional Web site is often more practical and a better business tool than one with tons of Flash or navigation.
Sample: Maxell (case study)

Security Analysis

The security of a Web site goes well beyond making sure it is properly placed behind a firewall. We review the entire process to ensure that all transactions are encrypted as necessary and that information is handled by a controlled process internally by the client.
Sample: Prudential (case study)

Marketing Analysis

Our background in marketing allows us to consider your entire marketing effort in the promotion of your site or product. We consider all avenues of marketing, including brand research and development, public relations, advertising, and your media schedule to ensure that we are complementing and/or driving your marketing efforts.
Sample: SeekingMySoulmate.com (case study)