Driving quality traffic to your Web site is the best way to optimize the return from your Web site. Anyone can send a lot of traffic to your site, but if it is not the right traffic, it is just going to waste your time and money. Our marketing background and interactive capabilities combine in our promotions to ensure that we are using every marketing dollar in the most effective manner possible.

Search Engine Advertising

WalkerTek manages and maintains several search engine advertising campaigns on several different sites. Search engine advertising is paying to be listed in the sponsored links sections on search sites. These positions are pay per click positions which means that each time someone clicks on your ad or link, your account will be charged for that click. The ongoing management of these accounts allows us to modify them as necessary to maintain the best ROI for the overall campaign.

Search Engine Optimization

Our search engine optimization process begins with a thorough review of your Web site, your competition, and your market to determine the keywords or phrases that we determine will have the highest impact on your site traffic. Once the keywords have been determined, we will provide page-by-page optimization suggestions for your site and will work with you to implement those changes and provide ongoing optimization services.

Email Broadcasting

One of the most cost-effective ways to communicate with your customers is through email broadcasting. We have developed a system to allow us to easily add segregated contact lists, handle all opt-out information, and update mailing information. Our email broadcast system can send both HTML and text messages to ensure that you are communicating to your customers in the manner that they prefer. All broadcasts include measurement and reporting on the effectiveness of the campaign.

Pod Casting

We utilize pod casting in two forms: 1) by integrating advertising into existing pod casts 2) by developing custom pod casts for a client. Pod casts allow you to provide regular multimedia messages or content to users who choose to receive that information. We will work with you to determine how pod casts may fit into your overall marketing plan.

Mobile Marketing

Mobile marketing is a great way to expand your reach into a user's space. It can be used to sell products, run promotions, and communicate with customers on their cell phones and other mobile devices. Popular promotions include texting the word "win" to a specific number for a chance to win a prize or selling customized ringtones.

Live Chat

Live chat allows you to supply live assistance to visitors when they need help, thereby increasing customer satisfaction, retention, and loyalty. With proactive capabilities, you can also reach out to hot prospects while they're browsing your site and invite them to chat, resulting in increased conversion rates and reduced shopping cart abandonment.

Blogging

A blog is a Web site for which an individual or a group frequently generates text, photographs, video, audio files, and/or links. There are millions of blogs online, and the information in them can often be useful from a marketing perspective. People will often discuss issues in their blogs that they may not address directly with the company. We offer programs in which we create and/or actively participate in and research blogs to gain insight and increase the exposure of your company.

Affiliate Marketing

Increasing sales on an e-commerce site is often a matter of increasing the quality of traffic to the Web site. By setting up an affiliate marketing program, you will be able to generate more traffic and sales by sharing a percentage of the overall sale with your affiliates. These programs are in effect on some of the largest e-commerce sites in the world, such as Amazon.com, and can significantly increase traffic.

Online Invitations and Promotions

We have developed several different interactive invitations, trade show notifications, and trade show contest campaigns. These campaigns are typically sent out to the client's contact list and/or a list that is obtained from the show. The purpose is to help drive traffic to the booth, and we often send them multiple times before the show to ensure the best possible response.

Online Public Relations

Online PR is more than using public relations techniques online. We will develop custom programs for companies to hit the online marketplace where customers are: blogs, message boards, news groups, and private sites. We also provide competitive research and regular reports to keep our clients informed of any potential issues that are occurring online. As many people have realized, the Internet is the first place people go when they have an issue or opinion. Having a presence online will allow you to maintain control of the situation before it gets out of control.