Situation

Develop a presentation to help promote a medical device at the TCT Medical Conference.

Solution

Utilize a looping Flash presentation with doctors' images and testimonials about using the product along with illustrations and competitive comparisons to differentiate the product and provide a 3rd party perspective on its benefits.

Results

The presentation was well received and provided an extra element in the booth to help attract attendees. The utilization of the testimonials and the doctor's specialty and hospital affiliation in the presentation allowed other physicians to connect with the product and its benefits. The presentation was packaged and very easy for the client to launch and view with no technical support on site.

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