Situation

Prudential is one of the largest insurance companies in the United States and has more than 4,000 agents located throughout the country. In order to maintain consistency with their marketing and advertising, they have developed a co-op program that is managed by a third party. They needed to ensure that all their agents could access their co-op account information online and see the exact ads that are available for use.

Solution

We developed an extranet system that maintains co-op account information for each agent, a library of advertisements (print, online, and video), and the various programs for which that agent qualifies for based on several different criteria.

Results

The online system has become the central database of information and allows agents to log in to view programs, advertisements, and request ad placements. The system has simplified the process for agents and has made the program one of Prudential's most significant and successful marketing efforts.

Learn More

Learn how we can help you with your latest project ... contact us below, or give us a call at 973-227-6003.

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