Terumo Medical Corporation

Challenge

Develop a presentation to help promote Terumo medical device at several conferences.

Solution

• Created a looping Flash presentation for plasma screen display at the Terumo exhibit booth that combined unrehearsed, independent physician product comments and testimonials with a series of images and illustrations of product application scenarios, and competitive comparisons, to deliver authentic, objective, third party product information and differentiation.
• Formatted the presentation to ensure it was very easy to set-up and play with no technical support on site required.

Impact

The combination of powerful imagery and authentic speakers who represented a range of target physicians peers consistently drew large numbers of floor traffic to the exhibit booth, and enabled attendees to make a strong connection with the products and its benefits to their practice.