Lonza

WalkerTek generated 37% of the leads for a campaign, utilizing only 5% of the budget.

Lonza

Challenge

WalkerTek was tasked with developing the online component to an agency campaign that included radio and print elements.

Solution

We worked with the client’s brand guidelines to develop online elements that tied into the campaign and corporate branding and provided the agency with email broadcasts, animated Flash banners, landing page development and a collection form that brought visitors to the client’s Web site after asking some basic marketing information.

Impact

With only 5 percent of the overall budget (including, creative, media and production), WalkerTek generated 37% of the leads for the campaign. The remaining leads came from traditional outlets such as radio (78% of the budget, 14% of the leads) and print (16% of the budget, 48% of the leads).