Interactive Marketing
SEO, PPC, Email, Social Media, Inquiry Handling, Training, Education.
Web Design
Your FIRST interaction with new customers is often through your Web site.
Multimedia
CDs, DVDs, or Online. Utilizing the right tools to communicate with your audience is essential.
Solutions Case Studies
Genentech
Designing an online CME activity as an engaging and comprehensive experience.
View the Genentech Presentation
Challenge
Create a web-based continuing medical education (CME) activity about metastatic breast cancer treatment that will be well attended by oncology specialists.
Solution
- Designed and produced a rich multimedia CME experience by presenting content via video, audio, 3D illustration, and motion graphics to engage audience.
- Incorporated a pre and post test to enable the CME firm, The Center for Biomedical Communications, to evaluate activity impact.
- Provided online delivery of CME credits and printing of certificate.
- Hosted CME activity to maximize retrieval of detailed usage statistics.
- Promoted site through leading CME portal, FreeCME.com.
Impact
Beta site received excellent feedback from focus group.
Achieved 87.5% CME completion rate by total number of targeted oncologists after only 3 months of a 12 month shelf-life.
Featured Case Study
Bios
Crafting an integrated interactive strategy to maximize market impact.
Challenge
Significantly increase market exposure to the world-class products of this innovative manufacturer.
