Bios

Crafting an integrated interactive strategy to maximize market impact.

View the Bios International Web site

Challenge

Significantly increase market exposure to the world-class products of this innovative manufacturer.

Solution

• Worked closely with the Bios marketing team and consultant to plan, design and execute an integrated, interactive marketing campaign that seamlessly blended branding of web, e-campaigns, search engine optimization and advertising with print advertising, marketing materials, and trade show booth theme.
• Re-launched Bios web site with completely fresh, integrated design, improved navigation, and sophisticated functionality.
• Designed and broadcast series of e-mail campaigns after search engine optimization and launching search engine advertising.
• Extensively integrated site with third party applications, such as salesforce.com for lead development and tracking of returns.
• Created “My Bios”, a third party portal system that enables site visitors to customize portals for market segments of interest to them, i.e. environmental protection, research and development; after logging in, visitors receive niche information specific to their particular interests.

Impact

In one year’s time increased lead development by approximately 650% .