Genentech

Designing an online CME activity as an engaging and comprehensive experience.

View the Genentech Presentation

Challenge

Create a web-based continuing medical education (CME) activity about metastatic breast cancer treatment that will be well attended by oncology specialists.

Solution

• Designed and produced a rich multimedia CME experience by presenting content via video, audio, 3D illustration, and motion graphics to engage audience.
• Incorporated a pre and post test to enable the CME firm, The Center for Biomedical Communications, to evaluate activity impact.
• Provided online delivery of CME credits and printing of certificate.
• Hosted CME activity to maximize retrieval of detailed usage statistics.
• Promoted site through leading CME portal, FreeCME.com .

Impact

Beta site received excellent feedback from focus group.

Achieved 87.5% CME completion rate by total number of targeted oncologists after only 3 months of a 12 month shelf-life.